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UK museums: impact of free admission on donations and secondary spend 2016

This statistic shows the results of a survey into the impact that museums charging admissions has on spontaneous donations and secondary spending of visitors in the United Kingdom (UK) in 2016. In total 23 percent of museums stated that charging for admissions had a positive impact on spontaneous donations and 22 percent said it had a positive impact on secondary spend. This was contrary to museums that did not charge admissions, with the majority stating it had a positive impact.

Impact of museums charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

March and April 2016

Number of respondents

93 respondents

Special properties

Museums charging admission fees (general and/or specific exhibitions)

Supplementary notes

The original wording of the question was as follows: "Please answer each of the following questions based on your experience of, and your perceptions of, the impact of charging for general admissions or specific exhibition admissions".

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