Japan: retail value of the year-end gifts market 2022

In 2021, the year-end gifts (oseibo) market in Japan amounted to around 869 billion Japanese yen. The market was forecast to reach 843 billion yen in the following year.
Oseibo is a year-end gift-giving custom in Japan commonly practiced around the first half of December. The underlying idea of oseibo is to display gratitude towards those, who showed support and kindness to the gift-giver over the course of the year.

Retail value of the year-end gifts (oseibo) market in Japan from 2014 to 2021 with a forecast for 2022 (in billion Japanese yen)

Characteristic	Retail value in billion Japanese yen
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Release date

January 2022

More information

Region

Japan

Survey time period

2014 to 2021

Special properties

market size is based on the retail amount; both corporate and individual demands are included

Supplementary notes

*Prospect.
**Forecast.
Research targets were wholesalers and manufacturers of gifts, and retailers (department stores, mass merchandisers, gift-specialty stores, and mail order companies).

Figures prior to 2017 comes from previous reporting.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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