Distribution of social network advertising revenue worldwide in 2016, by company

Social ad revenue worldwide 2016, by company The graph shows a forecasted distribution of social advertising spending worldwide in 2016, by company. The source estimated that Facebook would account for 67.9 percent and Twitter for 7.9 percent of the global social network ad revenue in 2016.
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Facebook67.9%
Twitter7.9%
Other24.2%
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Facebook67.9%
Twitter7.9%
Other24.2%

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Description Source More information
The graph shows a forecasted distribution of social advertising spending worldwide in 2016, by company. The source estimated that Facebook would account for 67.9 percent and Twitter for 7.9 percent of the global social network ad revenue in 2016.
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Release date
July 2016
Region
Worldwide
Survey time period
March 2016
Special properties
forecast / includes paid advertising appearing within social networks, social network games and social network apps; excludes spending by marketers that does toward developing or maintaining a social network presence

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