Italy: market share top 8 players water market 2017

San Pellegrino is the leading player in the Italian mineral water industry. In 2017, the company held 18.8 percent of the market, followed by San Benedetto with a market share of 18.5 percent. During the same year, the two companies had a sales volume of 2.8 and 2.75 billion liters, respectively.

 Nestlé Group

San Pellegrino is a company owned by the Nestlé Group. Among the Nestlé’s companies located in Italy, San Pellegrino had the highest capital, with a capital value of 58 million euros as of 2016. The Italian brand belongs to the larger business Nestlé Waters, which generated sales of 2.09 billion CHF 268906 in the European Market.

 The company’s reputation

In 2016, San Pellegrino released data about the brand perception among stakeholders and population living in the area where the water gets bottled. On a scale between zero (very negative) and 100 (very positive), the respondents had to evaluate the water resource management, environmental impact, the relationship with the stakeholders and the contribution to the development of the local group. San Pellegrino got a score of 96 and 78 by its stakeholder and local population.

Market share of the leading eight players in the mineral water industry in Italy in 2017

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Release date

December 2018



Survey time period


Supplementary notes

Data refers to in-house production (domestic sales and export), production for contractors and private labels.

The 25.7 missing percentage points to 100 percent are due to other players in the market.

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Statistics on "Water market in Italy"

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