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Italy: important in-store elements when buying pasta 2015

This statistic illustrates the key elements that catch the eye when purchasing pasta in-store in Italy and other European countries in 2015. Over the survey period, 27 percent of the respondents indicated the color as the most important element for the in-store shopping experience.

What catches the eye when purchasing pasta in-store?

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Release date

December 2015


Europe, Italy

Survey time period


Special properties

the survey had been conducted in Italy, Belgium, France, Germany, Netherlands, Poland, United Kingdom, and Sweden.

Supplementary notes

The original survey question was phrased as follow: "In-store: What catches the eye?".
The source does not provide any additional information about the survey.

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Statistics on "Pasta market in Italy"

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