U.S. user satisfaction with the Apple customer service 2017

According to a Statista survey in 2017, half of U.S. consumers were very satisfied with Apple’s customer service, with a further 38 percent saying that they were rather satisfied. Only three percent of U.S. consumers who used Apple with their own account reported dissatisfaction with Apple’s customer service.

U.S. consumers’ perception of Apple

The same survey also revealed that 58 percent of U.S. consumers associated the characteristics “modern” and “innovative” with Apple. Thirty-two percent of them agreed with the statement that Apple assumes a pioneering role in today’s world. Another 27 percent agreed that with Apple, they got what they needed.

Apple in the United States

More than anywhere else in the world, Apple has a high presence in the United States. In 2018, 45.1 percent of the U.S. smartphone users used an iPhone. Apple’s tablet product iPad is also popular: as of February 2018, the ownership rate of iPad stood at 32 percent for U.S. consumers aged between 30 and 44. Although international sales have overtaken U.S. sales to become Apple’s major revenue stream, the home ground remains immensely significant for the company.