Knowledge of selected product labels in Sweden 2018

This statistic shows the results of a survey on the knowledge of selected labels for food and other products in Sweden in 2018. During the survey period, 39 percent of the respondents stated to know Svanen, the Nordic Swan Ecolabel, which stands for environmentally conscious products. The Fairtrade label, formerly known as Rättvisemärkt, was known by 40 percent of the respondents. KRAV was known by 32 percent of the respondents. KRAV stands for organic products that are environmentally friendly and of an ethical manner.

Which of the following labels for food and other products do you know?

Share of respondents
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Release date




Survey time period

January 22 to 30, 2018

Number of respondents

1,002 respondents

Age group

15-79 years

Method of interview

Online panel

Supplementary notes

The original question was phrased by the source as follows: ”En del livsmedel och andra varor bär märkningar som garanterar en miljömässig eller etisk standard. Vilka sådana produktmärkningar har du hört talas om?"

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Statistics on "Food shopping behavior in the United Kingdom (UK)"

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