U.S. consumer opinion on Amazon as a company 2017

The statistic shows the characteristics U.S. consumers associate with Amazon as of March 2017. As of the Statista survey, 66 percent of responding consumers in the United States perceived Amazon as a modern company.

In your opinion, which of the following characteristics are associated with Amazon?

Share of respondents
Amazon is a modern company66%
Amazon is a likable company62%
Amazon is innovative55%
Amazon is creative47%
Amazon is environmentally friendly24%
Amazon operates transparently23%
None of the above11%
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Release date

April 2017


United States

Survey time period

March 22 to March 27, 2017

Number of respondents

940 respondents

Age group

18 years and older

Special properties

know Amazon

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Google, Apple, Facebook, and Amazon (GAFA)"

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