According to a 2022 survey, the most-shared video streaming services in the United States were Disney+ and HBO Max. 16 percent of respondents stated that they have used an account that belongs to someone else in order to stream content on these video-on-demand platforms. In comparison, 11 percent of people interviewed used someone else’s login to view Netflix content. Estimates suggest that the streaming giant would lose over 790 million U.S. dollars in potential membership revenue due to credential sharing.
Share of video streaming viewers using an account belonging to someone outside their household in the United States from 2020 to 2022, by platform
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CordCutting. (April 11, 2022). Share of video streaming viewers using an account belonging to someone outside their household in the United States from 2020 to 2022, by platform [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/705814/video-streaming-account-sharing-habits/
CordCutting. "Share of video streaming viewers using an account belonging to someone outside their household in the United States from 2020 to 2022, by platform." Chart. April 11, 2022. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/705814/video-streaming-account-sharing-habits/
CordCutting. (2022). Share of video streaming viewers using an account belonging to someone outside their household in the United States from 2020 to 2022, by platform. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/705814/video-streaming-account-sharing-habits/
CordCutting. "Share of Video Streaming Viewers Using An Account Belonging to Someone outside Their Household in The United States from 2020 to 2022, by Platform." Statista, Statista Inc., 11 Apr 2022, https://www.statista.com/statistics/705814/video-streaming-account-sharing-habits/
CordCutting, Share of video streaming viewers using an account belonging to someone outside their household in the United States from 2020 to 2022, by platform Statista, https://www.statista.com/statistics/705814/video-streaming-account-sharing-habits/ (last visited August 18, 2022)
