Total advertising market revenue in selected Nordic countries 2016

This statistic displays the total advertising market revenue in selected Nordic countries in 2016. Out of the surveyed Nordic countries, Sweden accounted for the largest amount of advertising market revenue of approximately 3.68 billion euros. In Norway, the total advertising market revenue for the year 2016 exceeded two billion euros. The corresponding figures in Denmark and Finland amounted to between 1.2 and 1.8 billion euros.
The advertising market in the Nordic countries is ongoing a structural change. Most notably, internet advertising has increased its share over the years at the expense of print advertising. Search and mobile internet advertising contribute greatly to the trend. Although the same shift of industry tendencies is visible in all of the surveyed Nordic countries, the print media in Finland still has more dominant role compared to other Nordic countries.