- Media & Advertising›
- Advertising & Marketing ›
Total advertising market revenue in selected Nordic countries 2016
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Total advertising market revenue in selected Nordic countries 2016
Total advertising market revenue in selected Nordic countries in 2016 (in million euros)
by Statista Research Department,
last edited
May 9, 2016
This statistic displays the total advertising market revenue in selected Nordic countries in 2016. Out of the surveyed Nordic countries, Sweden accounted for the largest amount of advertising market revenue of approximately 3.68 billion euros. In Norway, the total advertising market revenue for the year 2016 exceeded two billion euros. The corresponding figures in Denmark and Finland amounted to between 1.2 and 1.8 billion euros.
The advertising market in the Nordic countries is ongoing a structural change. Most notably, internet advertising has increased its share over the years at the expense of print advertising. Search and mobile internet advertising contribute greatly to the trend. Although the same shift of industry tendencies is visible in all of the surveyed Nordic countries, the print media in Finland still has more dominant role compared to other Nordic countries.
Total advertising market revenue in selected Nordic countries in 2016 (in million euros)
| Advertising revenue in million euros | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| Advertising revenue in million euros | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
May 9, 2016
This statistic displays the total advertising market revenue in selected Nordic countries in 2016. Out of the surveyed Nordic countries, Sweden accounted for the largest amount of advertising market revenue of approximately 3.68 billion euros. In Norway, the total advertising market revenue for the year 2016 exceeded two billion euros. The corresponding figures in Denmark and Finland amounted to between 1.2 and 1.8 billion euros.
The advertising market in the Nordic countries is ongoing a structural change. Most notably, internet advertising has increased its share over the years at the expense of print advertising. Search and mobile internet advertising contribute greatly to the trend. Although the same shift of industry tendencies is visible in all of the surveyed Nordic countries, the print media in Finland still has more dominant role compared to other Nordic countries.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2016
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- 2016
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2016
More information
- Region
- Denmark, Finland, Norway, Sweden
- Survey time period
- 2016
Other statistics on the topic
+Advertising & Marketing
Advertising spending in the U.S. 2015-2022
+Advertising & Marketing
Most advertised brands in the U.S. 2017
+Advertising & Marketing
Mexico: advertising spending 2010-2019
+Advertising & Marketing
Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Advertising in North America"
- Overview
The most important statistics
- Advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Advertising spending in North America 2000-2021
- Growth of advertising spending in North America from 2010 to 2021, by mediumGrowth of advertising spending in North America 2010-2021, by medium
- Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018Growth of advertising, sales promotion & sponsoring spending in N. America 2010-2018
- Television advertising spending in North America from 2000 to 2021 (in million U.S. dollars)TV advertising spending in North America 2000-2021
- Internet advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Internet advertising spending in North America 2000-2021
- Newspaper advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Newspaper advertising spending in North America 2000-2021
- Magazine advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Magazine advertising spending in North America 2000-2021
- Radio advertising spending in North America from 2000 to 2021 (in million U.S. dollars)Radio advertising spending in North America 2000-2021
- United States
The most important statistics
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)Advertising spending in the U.S. 2015-2022
- Change in advertising spending in the United States from 2015 to 2020Ad expenditure growth in the U.S. 2015-2020
- Advertising spending in the United States in 2019 and 2023, by medium (in billion U.S. dollars)Advertising spending in the U.S. 2019-2023, by medium
- Online advertising revenue in the United States from 2000 to 2018 (in billion U.S. dollars)Online advertising revenue in the U.S. from 2000 to 2018
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Most advertised brands in the United States in 2017, by advertising spending (in million U.S. dollars)Most advertised brands in the U.S. 2017
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- Canada
The most important statistics
- Total media advertising spending in Canada from 2018 to 2023 (in billion Canadian dollars)Media advertising spending in Canada from 2018-2023
- Growth of digital advertising spending in Canada from 2012 to 2020Growth of digital advertising spending in Canada 2012-2020
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)Advertising spending in Canada 2007-2019, by medium
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)Canada internet ad revenue 2008-2017, by type
- Leading advertisers in Canada in 2017, by advertising spending (in million Canadian dollars)Largest advertisers in Canada in 2017
- Leading advertising categories in Canada in 2017, by advertising spending (in million Canadian dollars)Largest advertising industries in Canada 2017
- Mexico
The most important statistics
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)Mexico: advertising spending 2010-2019
- Advertising expenditure in Mexico from 2016 to 2019, by medium (in million U.S. dollars)Mexico: advertising spending 2016-2019, by medium
- Change in advertising spending in Mexico from 2010 to 2019Mexico: ad spend growth 2010-2019
- Digital advertising expenditure in Mexico from 2014 to 2017 (in billion Mexican pesos)Mexico: digital advertising spending 2014-2017
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)Mexico: leading advertisers 2017
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)Leading advertising categories in Mexico 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital advertising's share of total advertising market in the Nordic countries 2016
- Gross advertising revenue in Norway in 2015, by product category
- Advertising revenue in Norway 2008-2015
- Distribution of advertising revenues in Scandinavian countries 2016-2021
- Advertising revenue of dailies and weeklies in Iceland 2007-2017
- Distribution of advertising revenue in Iceland 2017, by medium
- Advertising revenue in Norway 2016, by activities
- Net advertising revenue in Norway 2006-2016
- Online media advertising revenue in Iceland 2007-2017
- Radio advertising revenue in Iceland 2007-2017
- Advertising revenue of magazines and periodicals in Iceland 2007-2017
- Media advertising revenue in Iceland 2007-2017
- Television advertising revenue in Iceland 2007-2017
- Advertising revenue of cinemas and videos in Iceland 2007-2017
- Outdoor advertising revenue in Iceland 2007-2017
- Revenue in the largest advertising markets worldwide in 2020
- Italy: percent change in revenue of Internet advertising market in 2016 by type
- Estimated advertisement revenues in by market 2015
Studies
- Advertising in Germany
- Advertising in the Netherlands
- Digital advertising in Europe
- Advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in the Nordics
- Advertising in Italy
- Advertising in North America
- TV advertising in the U.S.
- Advertising in Africa
- Full Year 2018 Podcast Ad Revenue Study
- Advertising in Turkey
- Out-of-home advertising
- Advertising in Japan
Statistics on "Advertising in North America"
- Advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Growth of advertising spending in North America from 2010 to 2021, by medium
- Annual growth of advertising, sales promotion and sponsorship spending in North America from 2010 to 2018
- Television advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Internet advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Newspaper advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Magazine advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Radio advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Outdoor advertising spending in North America from 2000 to 2021 (in million U.S. dollars)
- Cinema advertising spending in North America from 2002 to 2021 (in million U.S. dollars)
- Media advertising spending in the United States from 2015 to 2022 (in billion U.S. dollars)
- Change in advertising spending in the United States from 2015 to 2020
- Advertising spending in the United States in 2019 and 2023, by medium (in billion U.S. dollars)
- Online advertising revenue in the United States from 2000 to 2018 (in billion U.S. dollars)
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Most advertised brands in the United States in 2017, by advertising spending (in million U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Total media advertising spending in Canada from 2018 to 2023 (in billion Canadian dollars)
- Growth of digital advertising spending in Canada from 2012 to 2020
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)
- Internet advertising revenue in Canada from 2008 to 2017, by type (in million Canadian dollars)
- Leading advertisers in Canada in 2017, by advertising spending (in million Canadian dollars)
- Leading advertising categories in Canada in 2017, by advertising spending (in million Canadian dollars)
- Advertising spending in Mexico from 2010 to 2019 (in billion U.S. dollars)
- Advertising expenditure in Mexico from 2016 to 2019, by medium (in million U.S. dollars)
- Change in advertising spending in Mexico from 2010 to 2019
- Digital advertising expenditure in Mexico from 2014 to 2017 (in billion Mexican pesos)
- Leading advertisers in Mexico in 2017, based on advertising spending (in million Mexican pesos)
- Leading advertising categories in Mexico in 2017, based on advertising spending (in billion Mexican pesos)
- Share of digital advertising of total advertising market in selected Nordic countries in 2016
- Gross advertising revenue in Norway in 2015, by product category (in 1,000 NOK)
- Advertising revenue in Norway from 2008 to 2015 (in million NOK)
- Distribution of advertising revenues in Scandinavian countries in 2016, with a forecast to 2021
- Advertising revenue of dailies and weeklies in Iceland from 2007 to 2017 (in million ISK)
- Distribution of advertising revenue in Iceland in 2017, by medium
- Advertising revenue in Norway in 2016, by activities (in million NOK)
- Net advertising revenue in Norway from 2006 to 2016 (in billion NOK)
- Online media advertising revenue in Iceland from 2007 to 2017 (in million ISK)
- Radio advertising revenue in Iceland from 2007 to 2017 (in million ISK)
- Advertising revenue of magazines and periodicals in Iceland from 2007 to 2017 (in million ISK)
- Media advertising revenue in Iceland from 2007 to 2017 (in million ISK)
- Television advertising revenue in Iceland from 2007 to 2017 (in million ISK)
- Advertising revenue of cinemas and videos in Iceland from 2007 to 2017 (in million ISK)
- Outdoor advertising revenue in Iceland from 2007 to 2017 (in million ISK)
- Revenue in the largest advertising markets worldwide in 2020 (in billion U.S. dollars)
- Percent change in revenue of Internet advertising in Italy from 2015 to 2016, by type (in million euros)
- Estimated breakdown of advertisement revenues in the Middle East and North Africa in 2015, by market
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.