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Consumer openness to alternatives to refined white sugar in food and drink UK 2016

This statistic illustrates possible refined white sugar substitutes that consumers find appealing in food and drink products in the United Kingdom (UK) in 2016. Consumers demonstrated that they would be open to a broad range of sugar substitutes, particularly when these have a vaguely 'natural' origin. According to consumers, honey and plant-based sweeteners have the greatest appeal with a 41 and 24 percent share respectively. Fruit-derived substitutes consisting of dried fruit or fruit puree exhibit less consumer interest at only 22 percent each.

Refined white sugar substitutes that are appealing to consumers in the United Kingdom (UK) in 2016

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Release date

April 2017


United Kingdom

Survey time period


Number of respondents

2,000 respondents

Age group


Special properties

internet users

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Statistics on "Condiments and seasoning consumption in Great Britain (Kantar Media TGI)"

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