Locations for ice cream consumption in the United Kingdom (UK) 2017

Consumers in the UK prefer one place above all others when they eat their ice cream: their sofa. A sizeable 44 percent of respondents like it comfy while eating their ice cream. Almost as many like to eat their ice on the go. While only a small group of 17 percent pick away at their ice cream at the freezer. Only 15 percent of respondents said they don’t eat ice cream.

Ice cream sales in the UK

In 2017, Brits purchased 351 thousand tons of ice cream in retail stores. Which is a small increase over the consumption in the early 2010s but less than in 2016. Of the purchased ice cream, a shrinking number is purchased in block or tub form. And consumers in the UK are less likely to purchase ice cream made in the UK, since sales of locally produced ice cream dropped by approximately 135 thousand liters between 2013 and 2014 and have not yet recovered.

Ice cream market revenues

While the UK ice cream market is expected to continue to shrink, the worldwide market is still growing. Growth is also expected for the European market, however, neither Germany, nor France are forecast to see any near future growth.

Locations for the consumption of ice cream in the United Kingdom (UK) in 2017

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Release date

April 2017


United Kingdom

Survey time period


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