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Survey on important skills to develop in communications industry in Finland 2017

This statistic shows the result of a survey from 2017 on important skills to develop in the communications industry in Finland in the following three years. 43 percent of the respondents picked digital communication as one of their most important skills to develop. Surveyed individuals also wished to improve their skills in influencer communication and public affairs. Furthermore, 28 percent of the communications professionals wanted to become better in measuring and monitoring their area of expertise. Also the development of brand management and strategic and change communications skills was seen as important.

Which three communication skills would you like to develop in the following 3 to 5 years?

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Release date

April 2017



Survey time period

March 2017

Number of respondents

306 respondents

Special properties

communications professionals; ProCom members

Supplementary notes

The original question was phrased by the source as follows: "Missä tehtävässä haluaisi ensisijaisesti kehittyä seuraavien 3-5 vuoden aikana?"

Multiple answers were possible.

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