Survey on opinions on changes in communication culture in Finland 2015-2017

This statistic shows the result of a survey made in 2015 and 2017 on opinions on changes in communication in Finland in the past years. In 2017, 29 percent of the surveyed communications professionals saw the communication culture in Finland having changed for the worse. The corresponding figure in the year 2015 was 15 percent. On the other hand, the share of respondents thinking that the communication culture had changed for the better had decreased by one percent over the period of 2015 to 2017.
According to a survey, communications professionals saw that new communication channels such as social media had a negative impact on communication culture in Finland. In 2017, organizations from different sectors in Finland already had to deal with hate speech. Furthermore, over 90 percent of the communications professionals projected an increase in dealings with fake news and disinformation in Finland in the future.

How has the communication culture in Finland changed in the past years?

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Release date

April 2017



Survey time period

April 2015; March 2017

Number of respondents

306 Respondents*

Special properties

communications professionals; ProCom members

Supplementary notes

* The number of respondents refers to the survey made in 2017. In 2015, 297 communications professionals participated in the survey.

The statement used in the survey was phrased by the source as follows: "Väittämä: viestintäkulttuuri on muuttunut Suomessa viime vuosina... ".

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