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Number of entertainment subscriptions per user in the U.S. 2020, by generation

According to data gathered from U.S. media consumers between December 2019 and January 2020, Millennials had an average of 17 paid media and entertainment subscriptions each. Gen Z and Gen X also had more subscriptions than the total average, and these figures also do not account for free services consumers may be using such as ad-supported video streaming platforms or music services.

Number of paid media and entertainment subscriptions among consumers in the United States as of January 2020, by generation

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Release date

June 2020


United States

Survey time period

December 2019 to January 2020

Number of respondents

2,103 respondents

Age group

18 years and older

Special properties

subscriptions include pay TV, streaming video/music, video games, audiobooks, and digital magazines/newspapers

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