The statistic shows the share of adults who have a Netflix subscription in the United States as of December 2018. During the survey, 60 percent of respondents stated that they or someone in their household had a current Netflix subscription, and 25 percent had never subscribed.
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Share of adults who have a Netflix subscription in the U.S. 2018
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Share of adults with a Netflix subscription in the United States as of December 2018
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The statistic shows the share of adults who have a Netflix subscription in the United States as of December 2018. During the survey, 60 percent of respondents stated that they or someone in their household had a current Netflix subscription, and 25 percent had never subscribed.
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The statistic shows the share of adults who have a Netflix subscription in the United States as of December 2018. During the survey, 60 percent of respondents stated that they or someone in their household had a current Netflix subscription, and 25 percent had never subscribed.
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- Release date
- December 2018
- Region
- United States
- Survey time period
- November 29 to December 2, 2018
- Number of respondents
- 2,202 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: 'Do you, or anyone in your household, subscribe to Netflix?'
More information
- Region
- United States
- Survey time period
- November 29 to December 2, 2018
- Number of respondents
- 2,202 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: 'Do you, or anyone in your household, subscribe to Netflix?'
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Statistics on "Netflix"
- Global overview
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- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)Number of SVOD households worldwide 2018-2022
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018Share of SVoD only households worldwide 2017-2018
- Netflix's annual revenue from 2002 to 2017 (in million U.S. dollars)Netflix's annual revenue 2002-2017
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- Revenue generated by Netflix from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)Netflix's revenue Q1 2011- Q4 2018
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- U.S. financial data
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- U.S. user data
The most important statistics
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- Most popular video streaming services in the United States as of July 2018, by sessions per user per monthLeading U.S. video streaming services 2018, by sessions per user per month
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)Leading U.S. video streaming services 2018, by mobile only users
- Share of consumers who have a subscription to an on-demand video service in the United States in 2017Streaming service usage in the U.S. 2017
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- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017Video streaming service penetration rate in the U.S. 2017
- Share of internet users who used Netflix in the United States in 2018, by ageInternet users who used Netflix in the U.S. 2018, by age
- Canada overview
The most important statistics
- Estimated streaming revenues of Netflix in Canada from 2010 to 2020 (in million U.S. dollars)Netflix: streaming revenues in Canada 2010-2020
- Number of Netflix users in Canada from 2017 to 2022 (in millions)Number of Netflix users Canada 2017-2022
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)Number of Netflix subscribers in Canada 2017-2023
- Percentage of Netflix subscribers in Canada from 2014 to 2016, by regionNetflix reach in Canada 2014-2016, by region
- Percentage of consumers in Canada who subscribed to Netflix from 2014 to 2016, by age groupShare of Canadians subscribing to Netflix 2014-2016, by age
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- Own content
The most important statistics
- Share of Netflix content available worldwide from 2016 to 2018, by content typeShare of Netflix content available globally by type 2018
- Number of original content titles produced by Netflix worldwide from 2012 to 2017 Original content titles on Netflix worldwide 2012-2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)Original content hours on Netflix worldwide 2012-2017
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)Netflix global video content budget 2019
- Amount of content available on Netflix in selected countries as of January 2016, by content typeNetflix content availability 2016, by country
- Number of titles available on Netflix in the United States in 2010 and 2018, by content typeNumber of titles available on Netflix in the U.S. 2018, by type
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018Emmy Awards: number of Netflix nominations and wins 2013-2018
- Content most enjoyed on Netflix in the United States as of September 2017Most enjoyable content on Netflix in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Price consumers are willing to pay for Netflix U.S. 2017
- Price consumers are willing to pay for Netflix U.S. 2017, by age
- Netflix favorability in the U.S. 2018
- Share of adults who have a Netflix subscription in the U.S. 2018, by age group
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- Number of Netflix videos per viewer in the U.S. 2012-2013
- Time spent with Netflix in the U.S. Q4 2012-Q4 2013
- Individuals watching Netflix in Norway 4th quarter 2016, by frequency
- Millennials: Netflix usage in the past month by region 2017
- Number of Netflix viewers in the U.S. 2012-2013
- Net subscriber additions of Netflix worldwide 2014-2016
- Devices Netflix subscribers used for streaming in the U.S. in 2012 and 2013
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- Teens watching TV and digital video monthly in the U.S. 2017-2019
- Share of adults who have a Starz subscription in the U.S. 2017, by age group
- Devices used to watch video and TV in France 2014
- Netflix members in the U.S. 2017
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Studies
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- Subscription video on demand market in the U.S.
- Hulu
- Cord-cutting in the U.S.
- Home video in the Netherlands
- Subscription video on demand in Sweden
- Video on demand in the Netherlands
- Video on demand in Italy
- Digital video market in Germany
- Pay TV in Europe
- Digital video in the U.S. (DMO)
- Pay TV in the U.S.
- Online TV in the U.S.
Statistics on the topic
Free statistics
- Share of time spent watching Netflix worldwide in 2017, by device
- Share of Netflix registrations worldwide in 2017, by device
- Most popular video streaming services in the United States as of July 2018, by monthly average users (in millions)
- Most popular video streaming services in the United States as of July 2018, by sessions per user per month
- Most popular video streaming services in the United States as of July 2018, by mobile only users (in millions)
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by age group
- Share of TV households with a Netflix subscription in the United States in 2011 and 2017
- Number of Netflix subscribers in Canada from 2017 to 2023 (in millions)
- Percentage of Netflix subscribers in Canada from 2014 to 2016, by region
- Number of nominations and wins for Netflix original programs at the Primetime Emmy Awards from 2013 to 2018
- Monthly number of videos and films viewed on Netflix in the United States from 4th quarter 2012 to 4th quarter 2013 (in millions)
- Number of Netflix unique viewers in the United States from 4th quarter 2012 to 4th quarter 2013 (in millions)
- Primary devices used for Netflix accounts during first six months worldwide in 2015
- Are you currently a member of Netflix?
Premium Statistics
- Online video revenue worldwide from 2016 to 2027 (in billion U.S. dollars)
- Annual programming spend of selected TV companies worldwide in 2017 (in billion U.S. dollars)
- Number of subscription video on demand (SVoD) households worldwide from 2018 to 2022 (in millions)
- Share of subscription video-on-demand (SVoD)-only households worldwide from 1st quarter 2017 to 3rd quarter 2018
- Netflix's annual revenue from 2002 to 2017 (in million U.S. dollars)
- Netflix's net income from 2000 to 2017 (in million U.S. dollars)
- Revenue generated by Netflix from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)
- Net income generated by Netflix from 1st quarter 2011 to 4th quarter 2018 (in million U.S. dollars)
- Netflix subscription revenue worldwide in 2010 and 2020 (in billion U.S. dollars)
- Netflix`s average revenue per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Netflix's average programming costs per streaming customer worldwide from 3rd quarter 2012 to 3rd quarter 2017
- Number of Netflix streaming subscribers worldwide from 3rd quarter 2011 to 4th quarter 2018 (in millions)
- Number of Netflix subscribers worldwide from 2017 to 2023, by region (in millions)
- Number of Netflix subscribers worldwide in selected countries in 2023 (in millions)
- Number of households subscribing to Netflix worldwide from 2010 to 2020 (in millions)
- Number of Netflix subscribers from 2011 to 2017, by type (in millions)
- Share of internet users who use Netflix worldwide as of 2nd quarter 2017, by region
- Number of hours of content on Netflix worldwide as of January 2017, by country of production (in 1,000 hours)
- Number of hours of content available on Netflix worldwide as of January 2017, by country of distribution (in 1,000 hours)
- Netflix's streaming content obligations from 2010 to 2017, by type (in million U.S. dollars)
- Leading Netflix markets worldwide in July 2018
- Number of Netflix employees from 2015 to 2017, by type
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)
- Estimated streaming revenues of Netflix in the United States from 2008 to 2020 (in million U.S. dollars)
- Revenue generated by Netflix with subscription video on demand (SVoD) services in North America in 2016 and 2021 (in billion U.S. dollars)
- Share of Netflix original content in the United States as of September 2018, by genre
- Share of consumers who have a subscription to an on-demand video service in the United States in 2017
- Share of video streaming service users who only subscribe to that service in the United States as of September 2017
- Share of total OTT viewing hours in the United States as of April 2017, by streaming service (in hours)
- Share of consumers who subscribe to selected video streaming services in the United States as of September 2017
- Share of internet users who used Netflix in the United States in 2018, by age
- Share of adults with a Netflix subscription in the United States as of December 2018
- Share of consumers with an active Netflix subscription in the United States as of February 2017, by gender
- Number of Netflix DVD subscribers in the United States from 3rd quarter 2011 to 4th quarter 2018 (in millions)
- Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Monthly time spent watching selected online streaming services among streaming-only households in the United States as of April 2017 (in hours)
- Highest rated TV networks among consumers in the United States as of April 2018
- Most appealing features of Netflix according to adults in North America as of Q3 2017
- Perspectives on media most associated with watching television in the United States as of January 2017, by generation
- Estimated streaming revenues of Netflix in Canada from 2010 to 2020 (in million U.S. dollars)
- Number of Netflix users in Canada from 2017 to 2022 (in millions)
- Percentage of consumers in Canada who subscribed to Netflix from 2014 to 2016, by age group
- Penetration rate of Netflix subscribers in Canada from 2012 to 2017, by subscriber's language
- Share of Netflix content available worldwide from 2016 to 2018, by content type
- Number of original content titles produced by Netflix worldwide from 2012 to 2017
- Number of hours of original content produced by Netflix worldwide from 2012 to 2017 (in hours)
- Video content budget of Netflix worldwide from 2013 to 2019 (in billion U.S. dollars)
- Amount of content available on Netflix in selected countries as of January 2016, by content type
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Content most enjoyed on Netflix in the United States as of September 2017
- Share of consumers who believe Netflix is the service with the best original programming in the United States from 2014 to 2018
- Perspectives on the importance of Netflix original shows when deciding whether to keep using Netflix among users in the United States as of January 2018
- What is the most you would be willing to pay for Netflix?
- What is the most you would be willing to pay for Netflix?
- Do you have a favorable or unfavorable view of Netflix?
- Share of adults with a Netflix subscription in the United States as of December 2018, by age group
- Monthly number of Netflix videos viewed per viewer in the United States from 4th quarter 2012 to 4th quarter 2013
- Monthly cumulative time spent with Netflix video content in the United States from 4th quarter 2012 to 4th quarter 2013 (in billion minutes)
- Distribution of individuals watching Netflix in Norway in 4th quarter 2016, by frequency
- Share of Millennials who have used Netflix in the past month as of 3rd quarter 2017, by region
- Net subscriber additions of Netflix worldwide from 2014 to 2016 (in millions)
- Devices Netflix subscribers used for streaming in the United States in 2012 and 2013
- Number of teenagers watching television and digital video each month in the United States from 2017 to 2019 (in millions)
- Do you currently subscribe to, or have access to, Starz?
- Television and video watching in France in 2014, by device used
- South Carolina's share of total U.S. exports from 2007 to 2011, based on value
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