As of March 2020, 52 percent of respondents to a survey held in the United States had a current Netflix subscription. Meanwhile, 11 percent had previously had a subscription but no longer did so. Just four percent of respondents had never heard of Netflix, which is unsurprising given that the company is the SVoD market leader.
Share of adults with a Netflix subscription in the United States as of March 2020
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Morning Consult. (March 31, 2020). Share of adults with a Netflix subscription in the United States as of March 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/707542/netflix-subscription-adults-usa/
Morning Consult. "Share of adults with a Netflix subscription in the United States as of March 2020." Chart. March 31, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/707542/netflix-subscription-adults-usa/
Morning Consult. (2020). Share of adults with a Netflix subscription in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/707542/netflix-subscription-adults-usa/
Morning Consult. "Share of Adults with a Netflix Subscription in The United States as of March 2020." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/707542/netflix-subscription-adults-usa/
Morning Consult, Share of adults with a Netflix subscription in the United States as of March 2020 Statista, https://www.statista.com/statistics/707542/netflix-subscription-adults-usa/ (last visited May 25, 2022)
