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Netflix subscriptions in the U.S. 2020

Published by Julia Stoll, Jan 13, 2021
As of March 2020, 52 percent of respondents to a survey held in the United States had a current Netflix subscription. Meanwhile, 11 percent had previously had a subscription but no longer did so. Just four percent of respondents had never heard of Netflix, which is unsurprising given that the company is the SVoD market leader.

Share of adults with a Netflix subscription in the United States as of March 2020

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Sources

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Release date

March 2020

Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Which option best describes your familiarity with each of the following TV and movie streaming subscription services? Netflix

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