Best advertising channels to reach individuals in Sweden 2018

This statistic shows the results of a survey on best advertising channels to reach individuals in Sweden in 2018. During the survey period, 35 percent of respondents stated that, should a company want to catch their attention, it would be the easiest to reach them via advertising via mail. In addition, 25 percent of the surveyed Swedes claimed to be receptive to newspaper advertising.

In which advertising channels does a company best get your attention?

Share of respondents
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Release date

May 2018



Survey time period

January 10-15, 2018

Number of respondents

1,144 respondents

Age group

16-80 years

Method of interview

Online survey

Supplementary notes

* E.g. ads before online TV and YouTube videos.

This question was phrased by the source as follows: "Om ett företag vill ha din uppmärksamhet, i vilken/vilka kanaler är det lättast att nå dig?"

Multiple answers were possible.

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Statistics on "Advertising in the Nordics"

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