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Survey on worst employer brands in Finland 2016

This statistic shows the result of a survey on companies with worst employer brands in Finland in 2016. The Finnish mining company Talvivaara had the worst employer brand in 2016 with a score of 1.51. The rest of the companies had a score of 2.5 or over and presented a wide range of industries from logistics to retail. The state-owned railway company VR placed fifth in the ranking. The survey focused on the evaluation of different company characteristics such as administration, management and corporate responsibility.

Companies with worst employer brands in Finland in 2016

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Release date

May 2016



Survey time period

April 7, 2016 to May 3, 2016

Number of respondents

1,999 Respondents**

Special properties

business and techonology professionals

Method of interview

Online survey

Supplementary notes

* Additional information provided by the source:
"Over 4.00: excellent result 3.50 to 3.99: good result 3.00 to 3.49: moderate result Under 3.00: very weak result"

** The survey was conducted in two parts. In the first part, 583 individuals submitted spontaneous mentioned of companies with best and worst employer brands. Companies with the largest numbers of mentions were further surveyed by 1,999 respondents.

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