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Agreement of shoppers in the United States regarding underwear ads with bigger women or plus-size models in 2017, by ethnicity

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Shoppers views regarding underwear ads with plus-size model by ethnicity U.S. 2017 The statistic shows the agreement of shoppers in the United States regarding underwear ads with bigger women or plus-size models in 2017, by ethnicity. The survey revealed that 16 percent of Asian respondents identify better with the brand/product when they include bigger models.
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Black or African AmericanHispanic American or LatinoWhite / CaucasianAsian
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Black or African AmericanHispanic American or LatinoWhite / CaucasianAsian
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Description Source More information
The statistic shows the agreement of shoppers in the United States regarding underwear ads with bigger women or plus-size models in 2017, by ethnicity. The survey revealed that 16 percent of Asian respondents identify better with the brand/product when they include bigger models.
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Release date
April 2017
Region
United States
Survey time period
March 16 to 22, 2017
Number of respondents
1,029 respondents
Age group
16-69 years
Special properties
shoppers of underwear
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "More and more underwear brands start to advertise their products with bigger women or plus size models. Which statements concerning this trend do you agree with?".

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