Preferred method of switching energy supplier in the UK

This statistic shows the preferred method of switching energy suppliers by customers in the United Kingdom (UK) in 2017, by region. Across all regions, at least half of all respondents would prefer to use the internet to perform the switch independently.
Customers in Northern Ireland are the least interested in switching suppliers online by themselves. However, this is still the preferred method overall with 50 percent of the respondents indicating they would prefer to manage the process by themselves. Switching on the basis of face to face advice is the least popular method of switching across all regions.

When switching electricity suppliers, 72 percent of respondents to a survey conducted by Ipsos for OFGEM cited a desire to save money as their primary reason to make to switch. Other triggers include moving home, customer service, and wanting to switch to a more environmentally friendly tariff.

Preferred method of switching energy supplier in the United Kingdom (UK) in 2017

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Release date

May 2017


United Kingdom

Survey time period

April 7th 2017 to 12th April 2017

Age group


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Statistics on "Energy market and customer engagement in the UK"

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