Global e-mail platform market share 2022

Published by Ani Petrosyan, Aug 24, 2023
As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens. Mobile saw a significant decrease in 2022, around 30 percent. This was after the launch of Apple's Mail Privacy Protection (MPP) in September 2021. The tool prevents marketers from tracking the opening device.

Market share of the most used e-mail platforms as of July 2022

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Release date

August 2022

Region

Worldwide

Survey time period

June to July, 2022

Special properties

based on opens

Supplementary notes


After the launch of Apple's Mail Privacy Protection (MPP) in September 2021, the figures have seen significant change because the tool prevents marketers from tracking the opening device. Therefore, the tool is included as a separate environment.

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Statistics on " E-mail usage in the United States "

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Overview

5

E-mail users

6

E-mail usage

5

E-mail usage for work

7

E-mail marketing

6

Spam and online safety

5

Spotlight: Password safety

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E-mail usage in the United StatesMobile internet usage in the United StatesDigital advertising formats in the U.S.Internet usage in the United StatesE-mail marketing worldwide
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