Italy: distribution online purchase Italian clothing buyers 2016, by product

This statistic illustrates the distribution of online purchases of Italian clothing shoppers via both Italian and foreign websites in the year 2016, broken down by product. As of the survey period, 46 percent of the Italian web shoppers bought mainly mass market products on the websites of Italian and foreign web retailer, while only 36 percent of online shoppers focus on personal luxury goods.

Distribution of online purchases of Italian clothing shoppers via Italian and foreign websites in 2016, by product

Distribution share
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Source

Release date

July 2016

Region

Italy

Survey time period

2016

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Statistics on "Clothing industry: consumers' behavior in Italy"

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