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E-commerce platforms market share worldwide 2020

WooCommerce was the worldwide leading e-commerce software platform in 2020, with a market share of 28.24 percent. Squarespace Online Stores and Shopify ranked second and third, with shares of 17.69 and 10.98 percent respectively.

E-commerce software

E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around 5.1 U.S. dollars in 2018 and is forecast to grow to approximately 6.3 billion U.S. dollars by 2023. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach 6.5 trillion U.S. dollars by 2023 – it is hardly surprising that the e-commerce software market is also expanding.

Online shopping

Smartphone is the device that consumers use the most when shopping online: 64 percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, 83 percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide –, Tmall and ranked first, second, and fourth, with a combined market share of 37 percent in 2018. With 10 percent market share, the American e-retailer giant Amazon came as a third.

Market share of leading e-commerce software platforms and technologies worldwide as of April 2020*

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Release date

April 2020



Survey time period

April 21, 2020

Special properties

Platforms on the Datanyze Universe database

Supplementary notes

*Data accessed on April 21, 2020.

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