E-commerce platforms market share worldwide 2017

WooCommerce was the leading e-commerce software platform in 2017, having a market share of 28.06 percent. Shopify and Magento ranked second and third, with shares of 9.67 and 7.91 percent respectively.

E-commerce software

E-commerce software is the technology that manages the online store processes, from managing inventory, to adding or removing products, to calculating taxes and fulfilling orders. The e-commerce software application market had an estimated value of around 4.32 U.S. dollars in 2018 and is forecast to grow to approximately 4.82 billion U.S. dollars by 2022. Given the fast growth of e-commerce sales – global retail e-commerce sales are forecast to reach 4.88 trillion U.S. dollars by 2021 – it is hardly surprising that the e-commerce software market is also expanding.

Online shopping

Smartphone is the device that consumers use the most when shopping online: 64 percent of retail website traffic comes from the mobile device. China and South Korea are the countries with the highest online shopping penetration rate: in both countries, 83 percent of the consumers are used to shopping online. Given the size of the Chinese consumer market, it is no surprise that Chinese companies are the leading e-retailers worldwide – Taobao.com, Tmall and JD.com ranked first, third and fourth, with a combined market share of 40 percent in 2017. With 15 percent market share, the American e-retailer giant Amazon came as a close second.

Market share of leading e-commerce software platforms and technologies worldwide in 2017

Market share
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Release date

May 2017



Survey time period


Number of respondents

229 respondents

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