Italy: distribution online purchase Italian clothing buyers 2016, by gender

This statistic illustrates the distribution of the online purchases of Italian clothing shoppers via both Italian and foreign websites in the year 2016, broken down by gender. As of the survey period, half of the Italian web shoppers (50 percent) bought mainly women fashion related products on the websites of Italian and foreign web retailers, while 40 percent of the online apparel purchases were of men clothing articles.

Distribution of the online purchase of Italian clothing shoppers via Italian and foreign websites in 2016, by gender

Distribution share
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Source

Release date

July 2016

Region

Italy

Survey time period

2016

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Statistics on "Clothing industry: consumers' behavior in Italy"

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