Italy: opinions on online purchase of food items in 2017

This statistic illustrates the opinion of individuals about the main reasons to purchase food products online in Italy in 2017. As of the survey period, 36 percent of the respondents indicated the easiness to the food items as the main reason to purchase online, while only 11 percent of the respondents used the online services to get high quality food products. The year 2017, in fact, registered over 790 individuals ordering food online witnessing the rise of such phenomenon.

What are the key reasons why you opt for purchasing food products online?

Share of respondents
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Source

In cooperation with
Ipsos
Release date

May 2017

Region

Italy

Survey time period

March 2017

Number of respondents

800+

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows: "Per lei, l'acquisto di beni alimentari online é soprattutto..".

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Statistics on "Food retail in Italy"

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