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Sports retailers market share in Norway 2018

Among the leading sports retailers in Norway, measured by market share, XXL ranked first and was followed by G-sport/ Gmax/ Intersport and Sport 1. In 2017, XXL had a market share of 33 percent. The Norwegian sporting goods retailer operates in the Nordic countries and in Austria and is also called XXl Sport & Villmark. In the revenue ranking of companies in the sports and leisure equipment industry, the retailer ranked first, too. As of January 2019, it generated a revenue of approximately 4.5 billion Norwegian kroner.  

 Retail sales of sporting equipment

   In recent years, the revenue from retail sales in specialized stores for sport equipment increased constantly. In 2018, sports equipment retailers in Norway reached a sales revenue of nearly 15. 9 billion Norwegian kroner.  

 Wholesale trade of sporting equipment 

    The annual revenue of the sporting equipment wholesales in the country grew as well in the period from 2008 to 2018. In comparison with the retail sales’ revenue, it was lower each year and amounted to roughly 12.1 billion Norwegian kroner as of 2018.

Market share of selected sports retailers in Norway in 2018

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Release date

March 2019



Survey time period


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Statistics on "Sporting goods in the United Kingdom (UK)"

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