Italy: premium price on 100% Italians food products 2017, by product

How much would you pay on top if you knew that the ingredients of a food item are 100% Italians?

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Source

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Release date

May 2017

Region

Italy

Survey time period

March 2017

Number of respondents

800+

Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows:"Quanto sarebbe disposto a pagare di più per un prodotto 100% italiano, rispetto ad uno in cui alcuni ingredienti vengono dall'estero?".

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