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Italy: premium price on 100% Italians food products 2017, by product

How much would you pay on top if you knew that the ingredients of a food item are 100% Italians?

by Daniela Coppola, last edited May 7, 2018
Italy: premium price on 100% Italians food products 2017, by product This statistic illustrates the willingness of the respondents to pay a premium price on food products whose ingredients are all 100% Italians in Italy in the year 2017, broken down by product type. As of the survey period, over half of the respondents (52 percent) would pay a premium price on dairy products whose ingredients are all 100% Italians, while only 32 percent of the respondents would do the same when buying wine.
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How much would you pay on top if you knew that the ingredients of a food item are 100% Italians?

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