Italy: premium price on 100% Italians food products 2017, by product

This statistic illustrates the willingness of the respondents to pay a premium price on food products whose ingredients are all 100% Italians in Italy in the year 2017, broken down by product type. As of the survey period, over half of the respondents (52 percent) would pay a premium price on dairy products whose ingredients are all 100% Italians, while only 32 percent of the respondents would do the same when buying wine.

How much would you pay on top if you knew that the ingredients of a food item are 100% Italians?

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Release date

May 2017



Survey time period

March 2017

Number of respondents


Age group

18-65 years

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original survey question was phrased by the source as follows:"Quanto sarebbe disposto a pagare di più per un prodotto 100% italiano, rispetto ad uno in cui alcuni ingredienti vengono dall'estero?".

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Statistics on "Pasta market in Italy"

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