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Italy: key drivers when doing grocery shopping 2016

This statistic illustrates the leading drivers which influence choices of individuals when doing grocery shopping in Italy in the year 2016. As of the survey period, both freshness and price count for 71 percent of the factors affecting individuals' behavior when doing grocery shopping. The emerging consideration toward healthy and sustainable diets is increasing the importance given to factors such as organic products and sustainability.

Leading drivers influencing choices when doing grocery shopping in Italy in 2016

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Source

In cooperation with
Ipsos
Release date

April 2016

Region

Italy

Survey time period

2016

Supplementary notes

The original survey question was phrased by the source as follows: "Quando fa una speca alimentare, a quale dei seguenti aspetti presta maggior attenzione?".
Multiple answers were possible.

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