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Influence of stars/celebrities on personal fashion choices in Germany 2015

To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally?

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Source

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Release date

October 2015

Region

Germany

Survey time period

June to July 2015

Number of respondents

5,182 respondents

Age group

14-69 years

Method of interview

Online survey

Supplementary notes

Information on total base:
Base: persons reachable online (Germans and EU-foreigners in private households resident in main apartment) aged 14 to 69.

Information on total sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons

During the survey this question was asked in the following wording: "Here you see several statements on the topic of clothing. Please indicate for each statement to what extent it applies to you personally. - "In terms of fashion I let myself be influenced by stars/ well-known figures."

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