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To what extent does the statement "In terms of fashion I let myself be influenced by stars/well-known figures" apply to you personally?

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Influence of stars/celebrities on personal fashion choices in Germany 2015 This statistic shows the results of a survey on the extent of star/celebrity influence on personal fashion choices in Germany as of 2015. The survey question was part of the largest market-media evaluation of the German fashion market. In 2015, the majority of respondents, 51.3 percent, completely disagreed with the survey statement. Only 2 percent of respondents completely agreed that their personal fashion choices were influenced by celebrities and well-known figures.
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Description Source More information
This statistic shows the results of a survey on the extent of star/celebrity influence on personal fashion choices in Germany as of 2015. The survey question was part of the largest market-media evaluation of the German fashion market. In 2015, the majority of respondents, 51.3 percent, completely disagreed with the survey statement. Only 2 percent of respondents completely agreed that their personal fashion choices were influenced by celebrities and well-known figures.
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Release date
October 2015
Region
Germany
Survey time period
June to July 2015
Number of respondents
5,182 respondents
Age group
14-69 years
Method of interview
Online survey
Supplementary notes
Information on total base:
Base: persons reachable online (Germans and EU-foreigners in private households resident in main apartment) aged 14 to 69.

Information on total sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons

During the survey this question was asked in the following wording: "Here you see several statements on the topic of clothing. Please indicate for each statement to what extent it applies to you personally. - "In terms of fashion I let myself be influenced by stars/ well-known figures."

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