Effectiveness of celebrity marketing in the United Kingdom (UK) 2016

This statistic shows the results of a survey among in-house marketers on the effectiveness of celebrity marketing as part of selected marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that 98 percent of marketers stated that celebrities were either highly effective or quite effective as part of social media promotion. Only 13 percent of marketing professionals thought of celebrity marketing as highly effective for crisis management.

How effective are celebrities as part of the following marketing strategies?

Highly effectiveQuite effectiveNot effective at all
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Sources

Release date

June 2016

Region

Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents

188*

Special properties

in-house marketers

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
Percentage points exceeding 100 percent are probably due to rounding.

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