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Effectiveness of celebrity marketing in the United Kingdom (UK) 2016

How effective are celebrities as part of the following marketing strategies?

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Sources

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Release date

June 2016

Region

Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents

188*

Special properties

in-house marketers

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Marketing worldwide "

Statistics on Marketing worldwide

Overview

5

Doing business

6

Digital

7

Social media

6

Email

6

Content

5

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