This statistic shows the results of a survey among in-house marketers on the effectiveness of celebrity marketing as part of selected marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that 98 percent of marketers stated that celebrities were either highly effective or quite effective as part of social media promotion. Only 13 percent of marketing professionals thought of celebrity marketing as highly effective for crisis management.
How effective are celebrities as part of the following marketing strategies?
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Realwire. (June 30, 2016). How effective are celebrities as part of the following marketing strategies? [Graph]. In Statista. Retrieved February 03, 2023, from https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire. "How effective are celebrities as part of the following marketing strategies?." Chart. June 30, 2016. Statista. Accessed February 03, 2023. https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire. (2016). How effective are celebrities as part of the following marketing strategies?. Statista. Statista Inc.. Accessed: February 03, 2023. https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire. "How Effective Are Celebrities as Part of The following Marketing Strategies?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire, How effective are celebrities as part of the following marketing strategies? Statista, https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/ (last visited February 03, 2023)
How effective are celebrities as part of the following marketing strategies? [Graph], Realwire, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/