This statistic shows the results of a survey among in-house marketers on the effectiveness of celebrity marketing as part of selected marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that 98 percent of marketers stated that celebrities were either highly effective or quite effective as part of social media promotion. Only 13 percent of marketing professionals thought of celebrity marketing as highly effective for crisis management.
How effective are celebrities as part of the following marketing strategies?
* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
Percentage points exceeding 100 percent are probably due to rounding.
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Realwire. (June 30, 2016). How effective are celebrities as part of the following marketing strategies? [Graph]. In Statista. Retrieved January 29, 2020, from https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire. "How effective are celebrities as part of the following marketing strategies?." Chart. June 30, 2016. Statista. Accessed January 29, 2020. https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire. (2016). How effective are celebrities as part of the following marketing strategies?. Statista. Statista Inc.. Accessed: January 29, 2020. https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire. "How Effective Are Celebrities as Part of The following Marketing Strategies?." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/
Realwire, How effective are celebrities as part of the following marketing strategies? Statista, https://www.statista.com/statistics/711291/celebrity-marketing-effectiveness-in-the-uk/ (last visited January 29, 2020)
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