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Role of celebrities in marketing strategies in the United Kingdom (UK) 2016

What roles do celebrities currently play in your marketing strategies?

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Sources

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Release date

June 2016

Region

Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents

355*

Special properties

marketing specialists**

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.

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