Celebrity roles in marketing strategies in the UK 2016

This statistic shows the results of a survey among marketing professionals on the role of celebrities in marketing strategies in the United Kingdom (UK) as of May 2016. The survey found that celebrities mainly played a role for social media promotion with 79 percent of company respondents and 75 percent of agency respondents stating that they employed celebrities for this part of their marketing strategies.

What roles do celebrities currently play in your marketing strategies?

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Release date

June 2016

More information

Region

Worldwide, United Kingdom

Survey time period

May 2016

Number of respondents

355*

Special properties

marketing specialists**

Method of interview

Online survey

Supplementary notes

* According to the source, the majority of respondents were UK based, with the remaining share being based mainly in North America and non-UK Europe.
** Respondents included in-house brand marketers, agencies, consultants and media owners.

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