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Effect of influencers on purchase decisions in Germany 2016, by gender

Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?

by Evgeniya Koptyug, last edited Nov 5, 2018
Effect of influencers on purchase decisions in Germany 2016, by gender This statistic shows the results of a survey on the effect of influencers on purchase decisions in Germany as of 2016, by gender. At the time of the survey, 20 percent of the women surveyed stated that they had bought a product in the last 12 months because of advertising from bloggers, YouTubers or other celebrities for these products. The same was true for 17 percent of men surveyed. German influencers are also making their mark across a variety of social media, for example Instagram.
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Did you buy a product or make use of services in the last 12 months because a blogger, YouTuber or other celebrity advertised these?

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