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Opinion on investment of brands in audience strategy in Europe 2017

Do you think brands could invest more in audience engagement strategy?

by Katrin Kienast, last edited Feb 22, 2018
Opinion on investment of brands in audience strategy in Europe 2017 This statistic shows the results of a survey among digital marketing professionals on whether brands should invest more in their audience engagement strategy in Europe in 2017. During the survey, 75.1 percent of respondents stated that they thought some brands needed to increase their investments into their audience strategies, because the majority of them were not making the most of what was available to them, while 13.1 percent of respondents thought that there was no need for such investments.
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Do you think brands could invest more in audience engagement strategy?

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