Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Reasons not to use available audience data in media campaigns in Europe 2017

Why would you not use available audience data in media campaigns?

by Katrin Kienast, last edited Jun 5, 2018
Reasons not to use available audience data in media campaigns in Europe 2017 This statistic shows the results of a survey on the reasons not to use available audience data for media campaigns (campaign planning or audience engagement) by media buyers in Europe as of January 2017. During the survey, 43 percent of European digital marketing professionals reported that the main reason not to use available audience data was the lack of its quality, while 19 percent of respondents stated that they did not use it because of privacy concerns.
Show more

Why would you not use available audience data in media campaigns?

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Digital marketing in the United Kingdom (UK)"
  • Overview
The most important statistics
  • Social Media Marketing
  • E-mail Marketing
  • Content Marketing
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.