Consumer attention score for different media types in Great Britain 2017

This statistic shows the results of a survey on how attentive consumers were to selected types of media in Great Britain in 2017. The survey found that when reading a national print newspaper 60 percent of British adults were focused solely on this activity and did not consume any other type of media at the same time, while 20 percent were using other types of media at the same time but still made the newspaper their priority focus. This means that national print newspapers had an overall media attention score of 80 percent.

Consumer attention score for selected media types in Great Britain in 2017*

Solus media usageMultiple media usage x high focus
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Sources

Release date

May 2017

Region

United Kingdom (Great Britain)

Survey time period

2017**

Number of respondents

2,643 respondents

Age group

18 years and older

Supplementary notes

* The source adds the following information: "Each media has a percentage out of 100, which is made up of two components: the proportion of regular consumers for whom this is a solus medium + those who are multi-tasking but make this medium their priority focus."
** The source does not specify the date or type of the survey.

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