Consumer attention score for different media types in Great Britain 2017

This statistic shows the results of a survey on how attentive consumers were to selected types of media in Great Britain in 2017. The survey found that when reading a national print newspaper 60 percent of British adults were focused solely on this activity and did not consume any other type of media at the same time, while 20 percent were using other types of media at the same time but still made the newspaper their priority focus. This means that national print newspapers had an overall media attention score of 80 percent.