• Millennials: media types with attention attention span 2017

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This statistic shows the results of a survey on how attentive consumers aged between 18 and 34 years were to selected types of media in Great Britain in 2017. The survey found that when reading a national print newspaper 49 percent of British Millennials were focused solely on this activity and did not consume any other type of media at the same time, while 24 percent were using other types of media at the same time but still made the newspaper their priority focus. This means that national print newspapers had an overall media attention score of 73 percent among Millennials.

Consumer attention score for selected media types among Millennials (18 to 34 years) in Great Britain in 2017*

	Solus media usage	Multiple media usage x high focus
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Source

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Sources

Release date

May 2017

More information

Region

United Kingdom (Great Britain)

Survey time period

2017**

Number of respondents

2,643 respondents

Age group

18-34 years

Supplementary notes

* The source adds the following information: "Each media has a percentage out of 100, which is made up of two components: the proportion of regular consumers for whom this is a solus medium + those who are multi-tasking but make this medium their priority focus."
** The source does not specify the date or type of the survey.