Considerations when purchasing low and middle priced cosmetics in South Korea 2016

This statistic displays the customer considerations when purchasing low and middle priced cosmetics in South Korea in the year 2016. According to the results of a survey, 28.6 percent of the respondents considered both price and quality of the products when shopping low and middle priced cosmetics.
Click here to learn about the customer considerations when purchasing premium cosmetics in South Korea in 2016.

Customer considerations when purchasing low and middle priced cosmetics in South Korea in 2016

Share of respondents
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Sources

Release date

December 2016

Region

South Korea

Survey time period

2016

Method of interview

Face-to-face interview, online survey

Supplementary notes

This statistic was based on in-depth interviews with cosmetics industry groups in South Korea, survey of relevant experts and INI R&C's studies. The final analysis was made from the perspective of market (cosmetics purchase) after having weighed values on important considerations of cosmetics manufacturers and customers.

Figures have been translated from Korean.

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Statistics on "Cosmetics consumer behavior in the U.S."

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