In 2018, print magazines were the most used media as a source of information when purchasing home entertainment and IT products. Nearly 25 percent of respondents consumed print magazines, and 15 percent social media to gather ideas and tips of different products. For Finns, radio was the least used medium to collect information about home entertainment and IT products or services.
Which media do you use as information sources when buying home entertainment and IT products or services?
This question was phrased by the source as follows: "Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service."
The source does not specify the date of the survey.
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FPPA. (April 1, 2018). Which media do you use as information sources when buying home entertainment and IT products or services? [Graph]. In Statista. Retrieved August 12, 2020, from https://www.statista.com/statistics/712485/survey-on-media-usage-in-consumer-electronics-purchasing-process-in-finland/
FPPA. "Which media do you use as information sources when buying home entertainment and IT products or services?." Chart. April 1, 2018. Statista. Accessed August 12, 2020. https://www.statista.com/statistics/712485/survey-on-media-usage-in-consumer-electronics-purchasing-process-in-finland/
FPPA. (2018). Which media do you use as information sources when buying home entertainment and IT products or services?. Statista. Statista Inc.. Accessed: August 12, 2020. https://www.statista.com/statistics/712485/survey-on-media-usage-in-consumer-electronics-purchasing-process-in-finland/
FPPA. "Which Media Do You Use as Information Sources When Buying Home Entertainment and It Products or Services?." Statista, Statista Inc., 1 Apr 2018, https://www.statista.com/statistics/712485/survey-on-media-usage-in-consumer-electronics-purchasing-process-in-finland/
FPPA, Which media do you use as information sources when buying home entertainment and IT products or services? Statista, https://www.statista.com/statistics/712485/survey-on-media-usage-in-consumer-electronics-purchasing-process-in-finland/ (last visited August 12, 2020)
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