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Survey on media usage in consumer electronics purchases in Finland 2018

Published by E. Niinimäki, May 29, 2020
In 2018, print magazines were the most used media as a source of information when purchasing home entertainment and IT products. Nearly 25 percent of respondents consumed print magazines, and 15 percent social media to gather ideas and tips of different products. For Finns, radio was the least used medium to collect information about home entertainment and IT products or services.

Which media do you use as information sources when buying home entertainment and IT products or services?

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Source

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Release date

2018

Region

Finland

Survey time period

2017 to 2018

Number of respondents

9,802 respondents

Age group

12 years and older

Supplementary notes

This question was phrased by the source as follows: "Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service."

The source does not specify the date of the survey.

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