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Survey on media usage when saving and investing money in Finland 2016

When saving or investing money, which media do you use as information sources and what kind of information are you looking for?

Survey on media usage when saving and investing money in Finland 2016 This statistic shows the result of a survey on media usage when saving and investing money in Finland in 2016. In that year, print magazines were the most used media to collect information on savings and investments. In fact, nearly 20 percent of respondents consumed print magazines to gather industry-related ideas and tips. The second most used medium was the newspaper which 12 percent of respondents consulted when making a purchase decision. For Finns, radio was the least used medium to collect information on monetary savings and investments.
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When saving or investing money, which media do you use as information sources and what kind of information are you looking for?

Ideas and tipsComparing and evaluatingPurchase decision
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This statistic shows the result of a survey on media usage when saving and investing money in Finland in 2016. In that year, print magazines were the most used media to collect information on savings and investments. In fact, nearly 20 percent of respondents consumed print magazines to gather industry-related ideas and tips. The second most used medium was the newspaper which 12 percent of respondents consulted when making a purchase decision. For Finns, radio was the least used medium to collect information on monetary savings and investments.
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