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Survey on media usage when saving and investing money in Finland 2018

In 2018, print magazines were the most used media in Finland to collect information on savings and investments services. Around 20 percent of respondents consumed print magazines to gather ideas and tips, followed by newspapers with 15 percent of respondents. For Finns, radio was the least used medium to collect information on monetary savings and investments when making a purchase decision.

Which media do you use as information sources for saving or investing money?

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Release date




Survey time period

2017 to 2018

Number of respondents

9,802 respondents

Age group

12 years and older

Special properties

savings and investment-related products and services

Supplementary notes

This question was phrased by the source as follows: "Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service."

The source does not specify the date of the survey.

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