AT&T TV Now: number of video subscribers in the U.S. 2016-2019

Published by
Petroc Taylor,
Jan 18, 2023
Data on the number of AT&T TV Now subscribers in the United States from the fourth quarter of 2016 to the third quarter of 2019 showed consistent growth throughout 2017, however after subscriber numbers peaked at almost 1.9 million in the third quarter of 2018, small quarterly decreases began and have continued ever since. The figure of 1.1 million for Q3 2019 is less than the number recorded at the end of 2017. The vMVPD market in general is a challenging one, with Playstation VUE closing down, and companies struggling to attract and retain customers after increasing their prices.

Number of AT&T TV Now (formerly DirecTV Now) subscribers in the United States from 4th quarter 2016 to 2nd quarter 2019 (in thousands)

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Release date

January 2020

Region

United States

Survey time period

Q4 2016 to Q3 2019

Supplementary notes

Figures prior to Q3 2019 come from previous reports.

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