
Italy: factors affecting grocery behavior in the future in 2016
This timeline illustrates the opinion of individuals on the leading drivers when doing grocery shopping in the following five years in Italy as of 2016. Over the survey period, it emerged that 44 percent of the respondents believed that the type of raw materials used and the trust towards the country of origin of the product are key determinants when doing grocery shopping. Price and quality followed with 26 percent of the respondents mentioning these two elements.