Frequency of consumers in the United States reading online reviews before purchasing a new product as of April 2017, by age group

U.S. online review usage frequency prior to new product purchase 2017, by age group The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States, sorted by age group. During the April 2017 survey, 50 percent of respondents aged 25 to 34 years stated that they looked up reviews online most of the time before making a new purchase.
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AlwaysMost of the timeAbout half of the timeSometimesNever
25-34 years27%50%19%3%1%
35-44 years15%47%26%10%2%
45-54 years17%41%17%19%7%
55-64 years13%37%12%28%9%
65+ years11%30%17%27%15%
AlwaysMost of the timeAbout half of the timeSometimesNever
25-34 years27%50%19%3%1%
35-44 years15%47%26%10%2%
45-54 years17%41%17%19%7%
55-64 years13%37%12%28%9%
65+ years11%30%17%27%15%
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Description Source More information
The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States, sorted by age group. During the April 2017 survey, 50 percent of respondents aged 25 to 34 years stated that they looked up reviews online most of the time before making a new purchase.
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Release date
June 2017
Region
United States
Survey time period
April 2017
Number of respondents
501 respondents
Age group
25 years and older
Method of interview
Online survey
Supplementary notes
Original question: When looking for a new product, how frequently do you read online reviews before purchasing the product?

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