U.S. online review usage frequency prior to new product purchase 2017, by age group

Frequency of consumers in the United States reading online reviews before purchasing a new product as of April 2017, by age group

U.S. online review usage frequency prior to new product purchase 2017, by age group The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States, sorted by age group. During the April 2017 survey, 50 percent of respondents aged 25 to 34 years stated that they looked up reviews online most of the time before making a new purchase.
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Frequency of consumers in the United States reading online reviews before purchasing a new product as of April 2017, by age group

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AlwaysMost of the timeAbout half of the timeSometimesNever
25-34 years27%50%19%3%1%
35-44 years15%47%26%10%2%
45-54 years17%41%17%19%7%
55-64 years13%37%12%28%9%
65+ years11%30%17%27%15%
AlwaysMost of the timeAbout half of the timeSometimesNever
25-34 years27%50%19%3%1%
35-44 years15%47%26%10%2%
45-54 years17%41%17%19%7%
55-64 years13%37%12%28%9%
65+ years11%30%17%27%15%
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The statistic presents the frequency of online review usage before purchasing a new product according to consumers in the United States, sorted by age group. During the April 2017 survey, 50 percent of respondents aged 25 to 34 years stated that they looked up reviews online most of the time before making a new purchase.
Show more
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