U.S. online review reading time prior to decision 2019, by age group
Younger U.S. online users were more likely to spend a longer time reading online reviews than older internet users. During the November 2019 survey, seven percent of respondents aged 18 to 34 years stated that on average they spend at least an hour reading reviews making reviews before making a purchase decision. Only two percent of respondents aged 35 to 54 years stated the same.
