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Energy tariff switching by consumer engagement level in Great Britain (GB) 2016

This statistic shows energy customers who changed their energy tariff within the last twelve months, by consumer engagement level in Great Britain (GB) in 2016. It shows that 65 percent of all consumers who were considered to be highly engaged with the energy market switched their supplier, while those consumers who were less engaged were significantly less likely to change their energy tariff.

Energy tariff switching by level of consumer engagement in Great Britain (GB) in 2016

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Sources

In cooperation with
Ipsos
Release date

August 2016

Region

United Kingdom (Great Britain)

Survey time period

2016

Age group

15 years and older

Supplementary notes

Percentages are based on all consumers in each segment.

The source created an index of engagement, giving consumers scores based on various actions such as switching suppliers or comparing tariffs. A consumer could score between zero and 70 points, and subsequently would be put into one of the following engagement segments:
Unplugged (least engaged) - 0 to 10 points
On standby - 11 to 20 points
Tuned in - 21 to 35 points
Switched on (most engaged) - 36 points or more

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Statistics on "Energy supply switching in the UK"

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