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Energy tariff comparison by consumer engagement level in Great Britain (GB) 2016

This statistic shows the share of consumers in each engagement segment who compared energy tariff offers from their own or other suppliers in Great Britain (GB) in 2016. It shows that of those consumers who were considered to be highly engaged in the energy market, 78 percent compared tariffs with other suppliers and 87 percent compared tariffs offers by their existing suppliers. Consumers who were considered less engaged in the energy market were significantly less likely to compare tariffs at all. Only one percent of consumers in the least engaged segment compared tariffs offered by other suppliers.

Energy customers comparing tariffs, by level of engagement in Great Britain (GB) in 2016

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Sources

In cooperation with
Ipsos
Release date

August 2016

Region

United Kingdom (Great Britain)

Survey time period

2016

Age group

15 years and older

Supplementary notes

Percentages are based on all consumers in each segment.

The source created an index of engagement, giving consumers scores based on various actions such as switching suppliers or comparing tariffs. A consumer could score between zero and 70 points, and subsequently would be put into one of the following engagement segments:
Unplugged (least engaged) - 0 to 10 points
On standby - 11 to 20 points
Tuned in - 21 to 35 points
Switched on (most engaged) - 36 points or more

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Statistics on "Energy supply switching in the UK"

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