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Media used for purchase inspiration in the United Kingdom (UK) 2016, by type

This statistic shows the results of a survey on the types of media that encouraged respondents to make a purchase in the United Kingdom (UK) in 2016. The survey found that nearly a third of UK adults stated that print magazines had encouraged them to make a purchase before, whereas only 14 percent of respondents said the same about commercial radio.

Share of respondents encouraged by media to make a purchase in the United Kingdom (UK) in 2016, by type of medium

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Sources

Release date

April 2016

Region

United Kingdom (Great Britain)

Survey time period

2016*

Number of respondents

2,643 respondents

Age group

18 years and older

Supplementary notes

* The source does not specify the date of the survey.

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