This statistic shows the social grade distribution among consumers considered to be highly engaged with the energy market in Great Britain (GB) in 2016. It shows that of the so-called Switched On* users, 12 percent had a social grade of D or E, while the higher social grades A and B made up the largest share of the Switched On users with 39 percent.
Social grade of consumers highly engaged in the energy market in Great Britain (GB) in 2016
*Ofgem refers to consumers highly engaged with the energy market as 'Switched On' users. According to the source, Switched On users made up 15 percent of all energy users in 2016.
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Ofgem, & Ipsos. (August 3, 2016). Social grade of consumers highly engaged in the energy market in Great Britain (GB) in 2016 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/713200/energy-consumers-highly-engaged-by-social-grade-uk-gb/?__sso_cookie_checker=failed
Ofgem, und Ipsos. "Social grade of consumers highly engaged in the energy market in Great Britain (GB) in 2016." Chart. August 3, 2016. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/713200/energy-consumers-highly-engaged-by-social-grade-uk-gb/?__sso_cookie_checker=failed
Ofgem, Ipsos. (2016). Social grade of consumers highly engaged in the energy market in Great Britain (GB) in 2016. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/713200/energy-consumers-highly-engaged-by-social-grade-uk-gb/?__sso_cookie_checker=failed
Ofgem, and Ipsos. "Social Grade of Consumers Highly Engaged in The Energy Market in Great Britain (Gb) in 2016." Statista, Statista Inc., 3 Aug 2016, https://www.statista.com/statistics/713200/energy-consumers-highly-engaged-by-social-grade-uk-gb/?__sso_cookie_checker=failed
Ofgem & Ipsos, Social grade of consumers highly engaged in the energy market in Great Britain (GB) in 2016 Statista, https://www.statista.com/statistics/713200/energy-consumers-highly-engaged-by-social-grade-uk-gb/?__sso_cookie_checker=failed (last visited March 15, 2025)
Social grade of consumers highly engaged in the energy market in Great Britain (GB) in 2016 [Graph], Ofgem, & Ipsos, August 3, 2016. [Online]. Available: https://www.statista.com/statistics/713200/energy-consumers-highly-engaged-by-social-grade-uk-gb/?__sso_cookie_checker=failed
