The statistic presents information on the most common types of products that U.S. consumers read online reviews for before making a new purchase. During the April 2017 survey, 54 percent of responding online review users read online restaurant reviews before visiting.
Which types of products or brands have you read online reviews about before purchasing the product?
Characteristic
Share of respondents
Electronics/Computers/Phones
70%
Home appliances (washer, refrigerator, etc)
57%
Restaurants
54%
Cars, SUVs, Trucks, etc
50%
Home furnishings (Mattress, furniture, towels, etc)
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Worldpay. (June 1, 2017). Which types of products or brands have you read online reviews about before purchasing the product? [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/?__sso_cookie_checker=failed
Worldpay. "Which types of products or brands have you read online reviews about before purchasing the product?." Chart. June 1, 2017. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/?__sso_cookie_checker=failed
Worldpay. (2017). Which types of products or brands have you read online reviews about before purchasing the product?. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/?__sso_cookie_checker=failed
Worldpay. "Which Types of Products or Brands Have You Read Online Reviews about before Purchasing The Product?." Statista, Statista Inc., 1 Jun 2017, https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/?__sso_cookie_checker=failed
Worldpay, Which types of products or brands have you read online reviews about before purchasing the product? Statista, https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/?__sso_cookie_checker=failed (last visited January 21, 2025)
Which types of products or brands have you read online reviews about before purchasing the product? [Graph], Worldpay, June 1, 2017. [Online]. Available: https://www.statista.com/statistics/713223/online-review-usage-before-new-purchase-by-product-usa/?__sso_cookie_checker=failed
