Survey on mobile strategy of selected Nordic online retailers 2015

This statistic shows the result of a survey on mobile strategy of the websites of selected online retailers in the Nordic countries in 2015. In that year, the online retail website Bilka.dk had the highest mobile strategy score of nearly 90 percent. Other online retailers' websites with high mobile strategy scores included Ikea.com, Zalando.se and Foetex.dk. The scores of Finnish webshops Prisma.fi and Verkkokauppa.com amounted to under 50 percent each. Considering the overall mobile performance of the websites of Nordic online retailers, Ikea.com ranked first, followed by Zalando.se.

Mobile strategy scores of the websites of selected online retailers in the Nordic countries in 2015

Mobile strategy score*
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Source

Release date

2015

Region

Denmark, Finland, Norway, Sweden

Survey time period

2015

Number of respondents

5,300 respondents

Special properties

consumers in the Benelux, Nordics, US, UK and Australia**

Supplementary notes

* On a scale from 0 to 100 percent.

** The source does not specify the number of respondents for the Nordic region.

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Statistics on "Mobile device usage in the Nordics"

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