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Reasons to create a profile on social media in Italy 2015

Published by Statista Research Department, Feb 25, 2015
This statistic illustrates the reasons for creating a social network profile among the Italian population aged 18 and older in 2015. According to this study, the two main motives behind the use of social networks were keeping in touch with friends and contacting old ones, shared respectively by nearly 30 and 20 percent of respondents. Only 3.6 percent of respondents used their profiles for career-related purposes such as self-promotion and strengthening of relationships at work.

Reasons for creating a profile on social media among the Italian users in 2015

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Release date

February 2015

Region

Italy

Survey time period

2015

Number of respondents

600 respondents

Age group

18 years and older

Special properties

social media users

Method of interview

Computer-assisted web interviews (CAWI)

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