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Italy: reasons for creating a profile on a social media network 2015

Reasons for creating a profile on a social media network among the Italian population in 2015

Italy: reasons for creating a profile on a social media network 2015 This statistic illustrates the reasons for creating a social network profile among the Italian population aged 18 and older in 2015. According to this study, the two main motives behind the use of social networks were keeping in touch with friends and contacting old ones, shared respectively by nearly 30 and 20 percent of respondents. Only 3.6 percent of respondents used their profiles for career-related purposes such as self-promotion and strengthening of relationships at work.
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Reasons for creating a profile on a social media network among the Italian population in 2015

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This statistic illustrates the reasons for creating a social network profile among the Italian population aged 18 and older in 2015. According to this study, the two main motives behind the use of social networks were keeping in touch with friends and contacting old ones, shared respectively by nearly 30 and 20 percent of respondents. Only 3.6 percent of respondents used their profiles for career-related purposes such as self-promotion and strengthening of relationships at work.
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Release date
February 2015
Region
Italy
Survey time period
2015
Number of respondents
600 respondents
Age group
18 years and older
Special properties
social media users.
Method of interview
Computer-assisted web interviews (CAWI)
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