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YouTube beauty tutorial video consumption of female U.S. users 2017

How often do you watch YouTube tutorial videos about beauty and cosmetics?

YouTube beauty tutorial video consumption of female U.S. users 2017 This study presents the frequency of female U.S. consumers watching beauty content tutorial videos on YouTube. During the May 2017 survey period, 19 percent of respondents claimed doing so regularly. A total of 24 percent of respondents stated that they never watched tutorial videos about beauty products on YouTube.
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How often do you watch YouTube tutorial videos about beauty and cosmetics?

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This study presents the frequency of female U.S. consumers watching beauty content tutorial videos on YouTube. During the May 2017 survey period, 19 percent of respondents claimed doing so regularly. A total of 24 percent of respondents stated that they never watched tutorial videos about beauty products on YouTube.
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Release date
May 2017
Region
United States
Survey time period
May 16 to 18, 2017
Number of respondents
1,006 respondents
Age group
18 years and older
Method of interview
Online panel
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